Individual sales rep quotas, as well as the company's overall volume objective, are determined by the Department of sales and marketing. It creates bonus and commission arrangements in order to meet sales targets. The department teach a lot of different diplomas in which an individual learns about the estimates which items will sell where and in what amounts based on historical sales data and expert estimations and analyze the all the previous sales and get a brief to the company or organization to achieve their goals and set their targets accordingly.
Advertising, social media, public relations, sales, event sponsorship, cause marketing, discounts, rewards programs, rebates, trade show appearances, and buyer's clubs are just a few examples of promotional activities. The sales and marketing manager selects which magazines to advertise in, which TV, radio, or websites are best for advertising the firm's products or services, and what contests, giveaways, discounts, or other marketing strategies would help the company increase sales.